Despite Aerin Lifestyle Brand Launch, Estee Lauder Will Still Pay Aerin Lauder at Least $700,000 Yearly
>> While Aerin Lauder is working on her upcoming "luxury lifestyle brand" Aerin — which is expected to encompass beauty and fragrance, accessories like sunglasses, and home accessories — she will remain a global ambassador and creative consultant for Estee Lauder, in a deal that will net her $700,000 annually.
The agreement runs through June 2016, with the $700,000 retainer fee increasing 4 percent at the end of each fiscal year until its expiration. Lauder is also required to put in at least 35 days of personal appearances worldwide for the Estee Lauder brand; for each day past the 35-day requirement, she will be paid $20,000 a day, with the daily stipend increasing $1,000 with each contract year.
Estee Lauder, meanwhile, has the exclusive licensee rights to "core beauty products" produced by the Aerin label — cosmetics, fragrances, toiletries, skin and hair care, and beauty accessories — while licenses like eyewear are being arranged with other companies.
Lauder described the positioning of Aerin as luxurious, but "easy" luxury: "It’s not fashion in the sense of clothing.” Instead, she says, Aerin will be targeting a luxury customer who “want things made simple.”
Merchandise is expected to begin hitting stores next Spring, with the Aerin lifestyle brand preceding the Aerin cosmetics collection.
Rumors have been swirling all week about Aerin Lauder possibly departing the family business. Today, the details have been released. Aerin, the granddaughter of Estée Lauder, is launching her own lifestyle brand. Aptly called Aerin, the luxury lifestyle brand will include a beauty collection to be sold at select Estée Lauder counters beginning in 2012. She'll continue to serve as an Estée Lauder global brand ambassador and spokesperson while developing her own brand. Judging by her favorite spots in Paris, expect nothing but high style and impeccable taste.
>> Aerin Lauder, granddaughter of Estee Lauder and the SVP, creative director, and third largest shareholder in the cosmetics brand, is reportedly prepping the launch of a fashion and lifestyle brand. "Aerin wants to be the next Tory Burch," a source told Page Six.
The forthcoming collection launch, on which Anna Wintour is reportedly advising and former president and CEO of NBC Universal Jeff Zucker is consulting, is said to include accessories, housewares, china, and jewelry. Some of the latter will reportedly be based on pieces from Lauder's grandmother's private collection.
Word is Lauder has already acquired office space in the same building as Tom Ford and hired White House deputy social secretary Ebs Burnough, who left his post on Friday, telling friends his next position was in New York.
A Estee Lauder spokeswoman seems to confirm that Lauder is working on something: "Aerin Lauder is a vital part of the Estee Lauder Companies and the Estee Lauder brand. She will continue to have a senior creative role with the brand and will continue as a member of the board of directors of the company. An announcement is forthcoming about her future business plans."
>> Joan Smalls joined the Estee Lauder stable — which also currently includes models Constance Jablonski, Liu Wen, Carolyn Murphy, and Hilary Rhoda — late last year. Although Smalls filmed a Lauder TV commercial right around the time of her contract's announcement back in December, her first ad just launched for the brand's Women in Beauty campaign, depicting Smalls alongside Jablonski and Wen, shot by Craig McDean. Smalls recently spoke to Vogue about suffering from scoliosis — she was diagnosed at fourteen, when it was too late for the spinal curvature to be corrected with a back brace, and is therefore left vulnerable to injury and pain. "I do my best not to think about it," she says. [Modelinia, Models.com, Models.com]
Every woman can be beautiful. So said the late Estée Lauder, whose belief has been translated into her namesake brand's new philosophy. Its latest faces create a model mix that reflects our globalized, diverse world. Liu Wen, Constance Jablonski, and Joan Smalls hail from China, France, and Puerto Rico respectively. While Estée Lauder has always found gorgeous women to front the brand, we're thrilled to see a multicultural (and multilingual!) group leading the way. Read on to see how the company's models have changed with the times, from the 1960s until now.
Other major deals included Estée Lauder's purchase of Smashbox, Shiseido's acquisition of Bare Escentuals, and Unilever's acquirement of Alberto-Culver, the makers of brands such as Nexxus, Tresemmé, VO5, and St. Ives. L'Oréal purchased Essie, and there was even some talk of the beauty juggernaut purchasing Avon. Speaking Avon, they acquired British skincare company Liz Earle earlier this year. With Coty's growth exploding at the seams, it will be interesting to see what they, along with the other big beauty players, have planned for 2011.
>> At the end of last week, Puerto Rican-born model Joan Smalls became the third new model signed by Estee Lauder this year; she joins Constance Jablonski and Liu Wen, who were welcomed by the brand in April, and long-term Lauder faces Carolyn Murphy, Hilary Rhoda, Gwyneth Paltrow, and Elizabeth Hurley.
Last Monday and Tuesday, Smalls, Jablonski, and Wen filmed a television commercial for Lauder in New York — Vogue has a couple of pictures on set. Smalls is the first black face of the brand since Liya Kebede's contract ended in 2008, and her global campaigns debut in May 2011. She told Vogue: “When I found out, I was in my hotel room in Milan during Fashion Week. I started jumping on the bed like a little girl. The hardest part was keeping it secret — even from my parents.”
This year, the third sign's a charm for Estée Lauder. After signing models Constance Jablonski and Liu Wen — the brand's first French and Chinese faces, respectively — the beauty giant announced today a new partnership with model Joan Smalls. Joan, who has walked the runways for fashion giants such as Givenchy and Oscar de la Renta, will appear in Estée Lauder advertisements beginning in May 2011.
"Joan's smile, warmth and positive energy are perfect for the Estée Lauder brand," said Aerin Lauder, Estée Lauder's senior vice president and creative director. "She is a great addition to our global faces." (See top beauty tips from Lauder's spokesmodels.) If it wasn't clear enough already, now it's clear: Ms. Smalls is a pretty big deal.