Eva Mendes in the Banned Calvin Klein Secret Obsession Commercial/Ad

Is Eva Mendes' Banned Perfume Ad Too Sexy For TV?

August 4, 2008

Well, as it turns out, Eva Mendes is too sexy for her shirt. As previously reported, her 30-second commercial for Calvin Klein Secret Obsession was banned in the United States. Well, no doy — there's areola in this clip! (It's not raunchy, but it's NSFW.)

Personally, I think it's beautifully shot (and that it was cleverly created to drum up "controversy") but c'mon, Calvin — everyone knows you can't show certain body parts on the, uh, boob tube. Do you think this ad should be allowed on television, or does it cross that line?

Eva Mendes Calvin Klein

56 Comments

brown_eyed_grrl 4 years 34 weeks

Also, on the topic of this particular ad, no, it doesn't do anything for me, and I think Eva is beautiful. The Chanel ads with Kiera speak to me more with the playful sassiness, but to each her own.

brown_eyed_grrl 4 years 34 weeks

Actually, it's a brilliant move. People in the States will want to watch it on the Internet because it's banned, as all of us just did. Americans are so weird about sex. We use it to sell EVERYTHING, yet we act like it doesn't exist.

brown_eyed_grrl 4 years 34 weeks

Actually, it's a brilliant move. People in the States will want to watch it on the Internet because it's banned, as all of us just did.Americans are so weird about sex. We use it to sell EVERYTHING, yet we act like it doesn't exist.

Great Sommelier 4 years 38 weeks

And also, why the heck do they use naked, writhing women to sell other women perfume? That doesn't make sense to me at all.

Great Sommelier 4 years 38 weeks

There is an answer to that...

Great Sommelier 4 years 38 weeks

There is an answer to that...

Jessiebanana 4 years 38 weeks

First, I think the commercial is beautiful (note that I find all perfume commercials a bit silly). Second, are you kidding me? I wouldn't care if my children saw this commercial. Its two seconds of nipple. Sometimes I really hate living in America.

Jessiebanana 4 years 38 weeks

First, I think the commercial is beautiful (note that I find all perfume commercials a bit silly).Second, are you kidding me? I wouldn't care if my children saw this commercial. Its two seconds of nipple. Sometimes I really hate living in America.

ShePirate2010 4 years 41 weeks

theres a special word that should describe Eva in this but i wont put it out there.......she seems like a nice girl....just little tooooo u know......yea.....

AmberHoney 4 years 41 weeks

Nothing Bearwoman - it just appeared that some people were comparing nipples to corpses and I believe it was banned because of sex not morbidness (if that's a word). Like others stated who cares it was boring, hubby said he'd rather cut his toenails than watch that stupid ad.

LoveSarah 4 years 41 weeks

You Tube banned it. So, I had to know, and I found it here: http://www.break.com/index/eva-mendes-banned-commerical.html But, it was boring and I don't see why you tube took it down. I see why it shouldn't be allowed on TV, but if they edit out the nipple it would be fine.

LoveSarah 4 years 41 weeks

Bearwoman 4 years 41 weeks

So what's wrong with getting aroused, AmberHoney?

omilawd 4 years 41 weeks

Apparently, it was found too sexy for YouTube, too. It's no longer available! I'm intrigued.

chiquita29 4 years 41 weeks

Other. The vid was no longer available. Now i'm really curious!

lady_jade 4 years 41 weeks

I think these marketing people HAD to include the nip otherwise there would be no press or attention for this bland ad. no way will this get shown on tv in the u.s., the fcc is way too alert after the superbowl thang.

aimeeb 4 years 41 weeks

Zzzzzzzzzzzzzzzzz

aimeeb 4 years 41 weeks

Zzzzzzzzzzzzzzzzz

omigosh 4 years 41 weeks

Hm I don't really like these types of ads, but I could see it being aired in my country (the Netherlands). There's an ad right now on TV that features a woman sitting on top of a man (topless), supposedly having sex and screaming his name. But then she doesn't say his name but says 'thingy' (he was so irrelevant, so she forgot his name, and the message of the ad is that you should send many many text messages so that you stay popular!) Although you only get a glimpse of the woman, I think it's crossing the line. Anyways, im rambling. Point is, I've seen worse.

omigosh 4 years 41 weeks

AmberHoney 4 years 41 weeks

Class has been taken to new low. If I wanna see nipples I'll look at my own and corpse versus nipple - well not many people I know get aroused by looking at a corpse, maybe that's the difference.

rabidmoon 4 years 41 weeks

nothing new here. But I think it was never intended for TV, these days viral marketing counts for a lot. I mean think about it..it got plenty of exposure here and it didn't cost him a dime in Sugar advertising. :P