Calvin Klein's latest spokesperson, Eva Mendes, is rolling out the ad campaigns. First it was her kicky fashion pose, and now we're getting a look at her ad for Calvin's forthcoming perfume, Secret Obsession. WWD reports that the television spot, which has already been turned down by TV networks for being too sexy, features Eva having a "private moment" with "illicit thoughts." Cue the Divinyls.
Although Secret Obsession's bottle gives a nod to the original '80s Obsession, it's a different juice inside. The notes include plum, jasmine, tuberose, woods, amber, vanilla, and sandalwood; it sounds a little more floral and less spicy than the original. To see what Eva has to say about the fragrance, read more.
Eva, who's estimated to earn up to $5 million for her endorsement, told WWD:
"To me, Calvin Klein has always represented sexiness and a freedom to express yourself," said Mendes. "That was especially important for me, because I felt very awkward during my teen years. When I was approached by Calvin Klein, I thought that it would be so satisfying for me to be part of a campaign where I could show women and girls that it's okay to be different. I remember when the Obsession ads with Kate Moss came out — I thought she was so gorgeous. Kate wasn't a conventional beauty, her teeth weren't perfect and she wasn't blonde; my friends and I could relate to that. If I could provide that encouragement for someone with the Secret Obsession campaign, that would be amazing."
Ahem, that's a pretty amazing paycheck, too. I'm looking forward to smelling this new fragrance. Truthfully, the name is a little weird. I hear "Secret Obsession" and worry that the world will discover the extent of my embarrassing crush on economist Paul Krugman. But who knows? Come September, that might change.
Burberry
I think people need to grow up....it's an add for perfume. As I remember the orginal Obession Ad's where a little ahead of the times. Hell some of the television show they put on T.V. should be banned for being too provactive what's a little sexy in a commercial?
1Methinks Calvin Klein purposely creates "sexy" commercials in the hopes that they'll be banned, since it creates free PR.
2Wow Eva.
3I think Eva looks super-hot!
4Eva is fabulous! I'm pretty sure we've all seen worse on TV.
5She looks beautiful in that ad. I'd like to smell this when it comes out. I agree with Bella on the name though
6It's all a PR game! As soon as that spot gets online, EVERYONE will be checking it out to see if it's actually racy. Goal achieved ; )
7I have a secret obsession on my weatherman lol. I'd love to smell this.
8Eva sure does like to take her top off a lot. What was the last thing she was in anyway?
9Hey Bella, isn't Dr Krugman kind of cute..
10One question though, of late why are they putting tuberose in every damn fragrance ??
Honestly I don't know what to say. I find it shocking that people think this is ok. TV today is getting out of control and frankly, someones naked body should not be on tv ESPICALLY for a commercial. You think it's ok for your kid's to watch this? Coming from the same type of people who probably have there boobs and ass hanging out when they go out. I'm just disturbed, honestly...more at peoples acceptance of this type of situation. Take a look at how this effects people, standards on how women should look like, what women are takin for nowadays. You shouldn't have to take your clothes off to get attention and certainly DONT have to to be sexy. There's a difference between sexy and slutty. This is what we call slutty. Why don't celebrities keep there clothes on every once and a while, that would be more shocking, honestly.
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