In the quest for a natural-leaning hair care line, I've been blowing through about a dozen brands. More on those soon, but for now, let's look at Evolvh. If you can get past the oddball spelling, you'll find a vegan and mostly organic collection of shampoo, conditioner, and styling products. They're free of sulfates and parabens, but they're filled with extracts of plants such as mallow, flax, pansy, and marigold.
That's all fine and dandy, but how well do they work? Actually, pretty well. The shampoo and conditioner have a light, pleasant scent and leave hair shiny and moisturized. But the star of the line is Ultimate styling lotion ($28), which claims to provide volume, hold, and shine. It's super-lightweight, keeps frizz at bay, and gives hair a glossy but not greasy look. Win!