Yesterday afternoon, Avon Products, Inc. announced their decision to partner with Lauren Conrad, a.k.a. LC, star of the MTV show The Hills. Lauren will be collaborating with Avon's young women brand called mark, which is the beauty and fashion boutique brand of Avon Products, Inc.
Lauren will be working on both beauty and fashion and will be featured in the mark's online community and their magalog (a combination of part magazine and part catalog). In the future they also hope to develop an exclusive line of products that will be co-branded.
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Claudia Poccia, Global President of mark said,
"We are thrilled to be partnering with Lauren - a young woman who is making her mark in the world. As an aspiring fashion designer and talented young woman, Lauren is a perfect fit for our mark brand. We have a shared love of makeup, fashion and the expression of personal style, and so we are excited about the future together."
Here's what Lauren has to say about her new found role:
"I've been a mark fan since it launched and I look forward to collaborating with mark on future products as I realize my own dream of becoming a fashion designer." "My parents taught me that I can do anything I want to and to never give up - to me that is what mark is all about, helping young women realize their dreams."
Lauren who now works for Teen Vogue in Los Angeles as well as is enrolled in the Fashion Institute of Design and Merchandising moved to LA to pursue her dream of working in fashion. It looks like Lauren's dreams are coming true.