New from Benefit Cosmetics is their latest and greatest face serum called Firmology, $30.This "It" toning product intended for your face, neck and decolletage is made from Vitamins A and E to help improve elasticity in your skin. It is also formulated with hydrolyzed soy flour to help boost collagen fibers in your face which are necessary to tone aging and tired skin.

With continued use, your face will look radiant and feel ultra silky. Firmology has been dubbed "complexion lingerie" - how cute is that!

It is also clinically proven to help revitalize your skin to create a healthy glow (the light-reflecting pigments in it don't hurt either). Also, it's oil-free so it won't clog your pores. Enjoy.