Ralph Lauren's latest fragrance, Ralph Wild ($32-$59), is meant to appeal to a younger crowd. The scent is housed in a sporty, bright red bottle, and the advertisements display the peppy slogan: "Go Ralph Wild!" The notes are unapologetically sweet: wild strawberries, watermelon, cherry blossom, and jasmine, with some sandalwood and amber tossed in at the back of the list for good measure.
Unfortunately, my hopes of an appealing fruity-woodsy combination were dashed at first whiff. Ralph Wild is overwhelmingly sweet, smelling almost solely of strawberries. I detected nary a hint of jasmine or cherry blossom, and there is no trace of the muskiness promised by the sandalwood and amber notes. Don't get me wrong, there's nothing better than a juicy, fresh strawberry; it's just that this is closer to the scent of strawberry Jell-O.
Even though I wasn't fond of the scent, I wanted to give Ralph Wild a fair shake, so I asked for other opinions at Sugar HQ. I think Yum put it best when she described it as "very middle school." Fab agreed, adding that it smells like strawberry candy. PartySugar thought it wasn't bad on paper, but she didn't love it on her skin. In all fairness, we're slightly above the age range of the target audience, and someone born in the 90s might like this. But as women in our 20s, we didn't bite.