Cupcakes are (still) having a moment. And over the next week, beauty brands are embracing it — sprinkles and all. Beginning today at 9 a.m. EST, New Yorkers can swing by the CupcakeStop truck at Broadway and Spring Streets for a sweet deal. If you're one of the first 300 people to purchase a Valentine's Day-themed Sugarbomb cupcake, you'll receive a new box of Benefit's Sugarbomb powder as a bonus. (Talk about icing on the cake.)

Benefit isn't the only line with a sweet tooth, though. Manhattan's Sweet Jewels Bakery is whipping up a lip-smacking dessert with a beauty bent. This cute-as-can-be red velvet cupcake ball is inspired by Lipstick Queen's Fired Up lip gloss. The wee treat is sweet and spicy . . . just as a Valentine's nibble should be.