Exfoliate. Although they look pretty when done properly, matte lipsticks can show off even the tiniest bit of chapped lips. Before applying lipstick, make your lips soft with a gentle scrub. There are tons of product options abound but using a baby toothbrush is just as easy.
Condition. Moisturized lips are happy lips. Condition yours with a SPF 15 balm, since lips need sun protection too! After the balm settles, pat away the excess with a tissue.
Line. Try using lip liner as a base by completely covering your lips. This helps intensify your color while giving it staying power.