Get Wet from It Cosmetics

New Product Alert: Get Wet from It Cosmetics

I've heard of waterproof eye shadows, mascaras and eyeliners, but never have I encountered waterproof makeup for your facial skin. However, all of that changed when I discovered Get Wet ($32), a new waterproof and sweat-proof highlighter and bronzer from It Cosmetics. The three-pan compact includes a deep, matte powder bronzer and two powder highlighters (one much paler than the other).

It can be used on your face and your body to create an all-over tan, or to contour just about anything that you're looking to accentuate or hide (i.e. chest, nose, jaw-line, abs).


Take it from a pro and CEO, former Baywatch babe Jamie Kern Lima: she says she's "had to hide just about every body and face concern a person can have."

Get Wet is easy to use. The trick is using a large fluffy brush so that you can buff and blend it into your skin. Apply the matte bronzer to contour your features and the highlighters to accent them. Get Wet is available in one color and claims to work for all skin tones. In my honest opinion, it's way too dark for anyone with porcelain skin but for anyone else, it should be fine.

The finely-milled powder is extraordinarily rich in pigment, so be sure to begin with a gentle hand. I have yet to test my (ahem) newly chiseled abs in the ocean or the pool, but I wore it to a party where I was dancing (and sweating) up a storm and it stayed intact until I washed it off with soap and water. My initial concern was that it was going to clog my pores, but it didn't. Do you think you'd be into trying waterproof makeup?

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