POPSUGAR

New Photos! Go Behind the Scenes of Gisele's Pantene Shoot

Jan 6 2014 - 7:30am

It seems like we were just discussing our desire to copy Gisele Bündchen’s sexy ‘80s hair in Louis Vuitton’s newest campaign [1], and word broke over the holidays that her locks will remain in the commercial spotlight, thanks to Pantene. Though the supermodel has been the face [2] of Pantene in Brazil since 2007, the beauty brand is expanding her role to also include North America via a set of multimedia ads debuting in 2014. Gisele will help launch the shampoo powerhouse’s first-ever line of antioxidant hair care.

“I feel my hair has been through it all — from being styled more than 10 times in one day to enjoying the sun and surf with my children — and Pantene has helped to keep it healthy with every wash, no matter what the day may bring,” Gisele said in a press release [3]. “I love that Pantene not only stands for healthy, strong hair, but also encourages women to give back specifically through a program like Pantene Beautiful Lengths.”

Well, we love that she’s giving us Gisele worshippers more hair-spiration once the new campaign drops. And until then, enjoy this behind-the-scenes look at her photo shoot for Pantene.

Source:

Source URL
https://www.popsugar.com/beauty/Gisele-New-Face-Pantene-Hair-Care-North-America-33166127