Great Lash Mascara Collaborates With Max Azria, Tracy Reese, and Vivienne Tam 2011-07-22 10:34:12

Great Lash to Launch a Haute New Designer Series

July 22, 2011

Great Lash lovers, get pumped, because here's some great news. Maybelline's iconic mascara turns 40 this year, and to celebrate, the brand is launching a limited-edition specialty series ($7).

Fashion designers Max Azria, Vivienne Tam, and Tracy Reese (hers is pictured) have each designed their own interpretative packaging for the iconic green and pink mascara. You'll only be able to find these made-over mascaras at Target, so be sure to scoop one up when they hit shelves next month. Don't be surprised if you have competition in the aisles; one Great Lash is sold every 1.7 seconds, after all.

Source: WWD

5 Comments

lizlee89 1 year 39 weeks

Even though I don't like this mascara, I love the packaging and that iconic pink and green that no one else used - and I love it when designers do special edition stuff like this (as long as it's not too expensive - I would never pay a lot for anything just because it's a special edition and/or by a designer). I'm glad I'm not the only one who hates this mascara - it always seems really cheap and gunky to me. However, that pink and green packaging is definitely iconic, especially to me because my mom always had one in her makeup case. She never used it; she never wore much makeup and, even though she had that mascara, she too thought it was cheap. I would always see it, though, when I played with her makeup, and it remains an iconic image and special item to me...

Annie Tomlin 1 year 43 weeks

CurlR, it's definitely one of those products that people either love deeply or don't understand. I've tried it a few times and it's not my favorite. But I have friends who swear by Great Lash.