We interrupt New York Fashion Week for some seriously sweet fragrance news. Both Gwyneth Paltrow and Amy Adams, who are the faces of Hugo Boss and Lacoste fragrances, respectively, are both representing their brands in two new ads for two new fragrances.

Launching this week is Boss Jour Pour Femme, for which Gwyneth appears in the ad above. Notes of grapefruit flower, freesia, lily of the valley, and musk combine to create a fragrance that's both sexy and sophisticated. "I love that the brand is taking the opportunity to acknowledge the many layers and varying lives of women, and encapsulating it perfectly into a perfume like Boss Jour Pour Femme," Gwyneth said in a statement. The fragrance is available online and at Hugo Boss stores.

Amy Adams is the face of Lacoste's latest fragrance, Eau de Lacoste Pour Femme. "Amy has a natural grace and modernity that both men and women admire," said Antoine Delgrade of P&G Prestige. "She captures the mood of Lacoste in a truly engaging way." The scent contains notes of white pineapple, mandarin, bergamont, and vanilla create a sweet and bubbly fragrance that's as accessible as Amy is. You can pick up Eau de Lacoste Pour Femme at Lacoste boutiques and online.