Hair and Makeup at Glamour Women of the Year Awards 2012

Crowned the fashion original at last night's awards, Jenna Lyons is defining style for the average American as the executive creative director of J. Crew. "I love an element of drama," she said. "So whether it's a lip or an eye, or something really tight and slicked back, or something really disheveled, to me it's about finding that one thing that sort of sets things off and isn't necessarily expected."

Jenna traded in her signature red lips for smoky eyes and nude lips for the red carpet. "I like the idea of signatures, but what I love about fashion is that it evolves and you don't always have to be the same person, so for now I'm going to do the dark eyes and the glasses, and then I'll switch it up and do something different later on. We'll see."