I wanted to know who Richie and Traver had in mind when they created the line: women, men, young, old...? How did gender fit into the creation of their MAC line, and who do they imagine as their customer?
"I'm thinking about everybody," Richie said. "I was actually upstate skiing. I went to this place called Big Lots and my boyfriend and I were standing in line and I heard this woman say to her husband, 'That's actually a man.' And I'm like, I don't even have any makeup on right now!"
Traver agreed. "It's exciting that we have our faces on the cover [packaging]," he added. "It's something that Richie really believed in. I don't care if it's a makeup line, it's got guys on the packaging!"