Is it just me, or is Heidi Klum everywhere lately? She's the face of Victoria's Secret, she's involved in heart-health campaigns, she's gearing up for another round of Project Runway, and throughout all of this she's taking her little ones out for playtime. Her latest endeavor is In an Instant, a skin-care line that she's hawking in infomercials.
In an Instant is an antiaging line that promises immediate results. "It's like airbrushing your wrinkles away," Heidi declares gleefully in a clip on the website. The six-product line ($29.95) includes a foaming cleanser, a firming serum, a wrinkle smoother, a tinted moisturizer, an eye treatment, and a warming scrub. I think the products are fairly priced, but I'd like to know more about the ingredients before snapping it up. (The serum contains peptides, which is promising, and the tinted moisturizer has SPF 15, but the ingredient list isn't available on the website.)
Take a look at the before-and-after pictures to see what to expect. Truthfully, I see some improvement, but nothing dramatic; I also think that while some products will give you instant results, most skin-care items take at least a month to do so. When the first batch of In an Instant ships in a few weeks, I guess we'll start to hear a bit of buzz — but I have a feeling it will take a lot more than foaming cleanser to make me look like Heidi.