So many of you loved Hello Kitty's collection for MAC, but even if you write the mouthless feline off as a just-for-kids thing, you might want to check out this spot. Designed to promote the makeup line, it's one of the more bizarre and entertaining things I've seen in the world of beauty. Think Alice in Wonderland meets "What You Waiting For?" meets, um, S&M. Watch as our heroine steps into a lady-parts-esque cave, discovers a latex-clad lady, and has adventures. Oh, and there are the Kitty-headed bondage guys dancing Sprockets style. Did I mention this video is decidedly not for young fans of Sanrio?

















Boots
Interesting...
1I was wondering when this would come! I was pretty mesmerized until the Hello Kitty men. Weiiiird.
2Hey that black cat looks like my cat!
3First off, I want her dress.
Second, the HK men are indeed, weird.
Third, I have the Pink Fish lip conditioner from the line and love it.
4that was the most ridiculously stupid thing i have ever seen. wow. what happened to cute, girly, sassy little hello kitty? and those men with the hello kitty masks? yikes.
5This is horrible. They could have done so many things with Hello Kitty.
6Too long, I lost interest.
7Ha! I agree, prettipinkj. I couldn't help laughing and feeling creeped out at the same time by those S&M HK bobbleheads.
8hahaha WILD KITTY corrupts MILD KITTY hahaha
9We're cousins by marriage...we don't talk about it.
10I am seriously so scared right now. It's like, some weird porn introduction. You're right, bye-bye innocence.
11Let me not get on my high racial horse and discuss the symbolism of the Mild Kitty and the Wild Kitty.
Oops, I rode it a little.
12Also, this looks so America's Next Top Model.
13indeed, that was odd. and wayyyyyy too long! i think thee would be better advertisements they couldve made for the HK collection.
14I just can't...You remember the M.A.C. post a few days ago? Like no one saw this coming...cowards.
15I like the Alice in Wonderland vibe to it, but yeah, other than that, it was, um, interesting.
The black kitty was cute though
16this video spot both fascinates and weird me out...
17Haha, one of the MAC guys at the Macy's in Manhattan was dressed in the hello kitty mask. He gave me a high five.
18that was the STUPIDEST sh*t i have ever seen.
19I pity the fool who buys the products based on this commercial
20I! AM! SPEECHLESS!!!
21That was so long ! But definitely entertaining.
22it made me laugh :
It was actually pretty cool except for the shirtless men
I have a post about my MAC Hello Kitty haul
23kwlness i love it xo
24FIRST I'm craving cotton candy right now!!!
What does alice in wonderland have to do with MAC or hello kitty? To long and waaay too weird! That vid ruined my day
25this was mucho weird- it DID remind me of the "what you waiting for" video though with the alice-in-wonderland- like feel
26just plain creepy
27It was fine until the hello kitty guys...that part just made me laugh. There were too many weird themes. They should just have stuck to the alice in wonderland theme, I liked it until it got to the S&M part. Nothing against S&M or anything but damn. It was just a bit too weird and stupid.
28I loved it
. Seriously, probably more so than the makeup. The only thing I would have
changed was had a model with some curves play the blond girl, so the tunnel scenes would have been sexier.
I was going to add meets Hallucinogens, but then that's already included in Alice in Wonderland.
29the dancing kitty head crack me up!!
30What a nightmare. It's like she crawled from heaven to hell. I'm staying away from that kitty.
31Too sexual and creepy.
32Wow. I got to give them props for creating highly visual commercial with so many artistic elements involved. I view this as art form so on that side it's pretty good. It may look weird but to me it's one of expressions of art form. I can't help but notice the subtle message behind this whirlwind jumble of images. HK has definitely become one of icons in modern world.
33I really like it. It's creepy at times but really nice to look at.
34Like many things out there, I think this commercial tries too hard to be cutting edge and therefor is not . I didn't see anything that screamed creativity to me. Creative marketing can be effective, but this is too long and loses the message which is suppose to be the cosmetics.
35i was expecting a lot more. way to long and way to sexual for anything hello kitty.
36I think they really took Hello Kitty out of context. She is first of all pretty, feminine, innocent. I feel like the palette that was created for this collection uses; white, pink, gray, seaweed greens, purples, dark blacks. Not at all Hello Kitty, I was looking forward to more of the likes as the Barbie collection at MAC but MORE innocent and this video confirms that MAC took Hello Kitty to an awful extreme.
37I was expecting a lot more from the line. But I love Hello Kitty. I think its a good new type of merchandising though.
38wth did they do to hello kitty???
39kinda weird. and it seems like they are copying gwen's alice and wonderland music video.
40I love hello kitty but I am not a fan of MAC.
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