How Much Does Packaging Matter To You?

August 17, 2007

The other weekend, GiggleSugar and I went to Nordstrom. Even though the last thing I need is another nail polish, I dropped a ridiculous $19 on Chanel Gold Shimmer. Yep, I got suckered in by the sleek black cap and double-C logo. (And of course, the pedicure has already chipped.) How often does packaging make or break a decision?

51 Comments

phree2b 5 years 20 weeks

And would you like someone who wasn't fancy packaged on the outside but was stellar content? YES!!!

Leix 5 years 33 weeks

Less is more when it comes to packaging to me. The less garbage I have the better.

Keka 5 years 34 weeks

It doesnt matter how packing looks like,the color is only matter.

Chiquita 82 5 years 39 weeks

Packaging is very important to me, but the brand is the most important, i never buy an unknown brand makeup product just because of a beautiful cute packaging.

jadoremondieu 5 years 39 weeks

The stingy part of me always thinks "there's no point spending so much money on a product when it just puts more of the money into useless packaging", but the superficial part of me thrills at the sleekness and prettiness of good packaging. I get sucked in by packaging all the time, even though my head screams against it. I LOVE Stila packaging, or even the simplicity of Giorgio Armani and Bobbi Brown (the most gorgeous palettes, anyone?). Tangentially, Bella, that shade looks hot! It amazes me that Chanel would make ANYTHING that isn't top quality. =(

pixelhaze 5 years 39 weeks

I think it also varies by product. Like for example, would you ever buy a perfume with an ugly bottle? It's something that's always prominently on my vanity table, and it almost feels like the bottle reflects the scent. Then again one of my favorite products (a liquid blush) comes in a very blah bottle, and I keep buying it because I know it works.

pixelhaze 5 years 39 weeks

BelleRose 5 years 39 weeks

It matters a little. I'm a sucker for cute packaging, but if I like a product, but the packaging is ugly/bad, i won't stop using it.

zc 5 years 39 weeks

somewhat, but not a deciding factor.

lovealways 5 years 39 weeks

I wouldn't buy something in totally ugly packaging, but I wouldn't buy something just for pretty packaging either.

Marci 5 years 39 weeks

Oh, I have a real soft spot for good packaging. I don't always go for it if the price is ridiculously more than a comparable product, but I'm definitely drawn to items by their packaging.

Schaianne 5 years 39 weeks

I seriously won't spend that much money on nail polish ... my favorites are by Sally Hansen and Maybelline ... $3-4, woot! I won't splurge on most products just because of packaging or brand - the packaging must be pretty bad for me to pass it up. That said ... I do tend to stay away from VERY cheap stuff - especially from Dollar Stores.

beautyaddict 5 years 39 weeks

it's not important to me most of the time...except sometimes it get's to me and then i HAVE to get that product!

demeter 5 years 39 weeks

Packaging is VERY important to me. But then again, I like really pretty stuff. No matter what it is.

ali582 5 years 39 weeks

I don't think it matters too much

JaimeLeah526 5 years 39 weeks

I don't think it matters too much. Cute packaging is always a plus though.

ThePerfectScore 5 years 39 weeks

YEs I judge a product by its package.... lol

Talldiva45 5 years 39 weeks

It matters some but I won't just by a product b/c it looks good on the outside.

leeluvfashion 5 years 39 weeks

It matters alittle bit.

leeluvfashion 5 years 39 weeks

It matters alittle bit.

Karla Sugar 5 years 39 weeks

I think there's actually a critical difference here between "branding" and "packaging." Both are absolutely important (and I fall for both), but in this case, it was the brand that lured you in.

GiggleSugar 5 years 39 weeks

I can attest that the dazzling packaging of that gold polish had us drooling. Too bad chippage happened so soon. I can never get metallic polishes to look good, honestly...:o

Hellena25 5 years 39 weeks

More important than nice packaging is functional packaging for me. For instance, I love Stila's eye shadow pans, and I admire the effort to be less wasteful on the part of the company, but....for $16 I REALLY want a container for my eyeshadow and it's kind of galling that they make us buy the containers separately. It makes me feel ripped off.On the other hand, the UGLIEST package I have seen (L'Oreal's Lash Out mascara) happens to house one of my favorite products!!I fell for the package once. I had a Chanel compact that had the whole "double C" thing going on, too, and it gave me a little thrill to whip it out in the powder room at fancy restaurants, LOL. But the powder was USELESS! It had so much perfume in it that I got a rash when I used it!

Hellena25 5 years 39 weeks

More important than nice packaging is functional packaging for me. For instance, I love Stila's eye shadow pans, and I admire the effort to be less wasteful on the part of the company, but....for $16 I REALLY want a container for my eyeshadow and it's kind of galling that they make us buy the containers separately. It makes me feel ripped off. On the other hand, the UGLIEST package I have seen (L'Oreal's Lash Out mascara) happens to house one of my favorite products!! I fell for the package once. I had a Chanel compact that had the whole "double C" thing going on, too, and it gave me a little thrill to whip it out in the powder room at fancy restaurants, LOL. But the powder was USELESS! It had so much perfume in it that I got a rash when I used it!

KiwiLu 5 years 39 weeks

Packaging helps but i don't think it's that serious.

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51 Comments

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