- Undertones, undertones, undertones. I know I'm forever yammering on about this, but picking a shade that complements your undertones makes all the difference. If you have primarily pink undertones, look for a cool or blue red. If you have golden undertones, an orange red or coral is most flattering, and olive undertones look best in brown-based or brick reds. Primary, fire-hydrant red is flattering on all skin tones, so when in doubt, go with a true red shade.
- Matte textures are vibrant and will accentuate all the other hues in your skin, so keep other colors you wear subtle and coordinating. Use a light peach blush with orange red, a sheer berry with blue red, and a subtle bronze with brown red.
- Use a lipstick primer. Bright, matte color has a tendency to dry lips, which can make any creases and lines stand out more, and if there's not a base to keep it stable, it can fade unevenly and look messy.
- Check out the widget below to see shades and a few lip-priming options: