- Tackling Frizz: The goal? To turn even the curliest, unruliest locks from dry to soft, all while smoothing the cuticle — aka the scaly outer layer of the hair.
- What to Avoid: Since frizzy hair is more porous and has a tendency to absorb whatever is put on it, don't use products that will give more body. Watch out for alcohol and sticky resins.
- Sopping Wet: To start, hair should be completely saturated with water before any product is put on. "When the hair is soaking wet, the cuticle lays flat," says Frieda. This is the optimum time to apply an anti-frizz product, like John Frieda's Frizz-Ease Hair Serum ($9), which has been a best-seller since its launch nearly 20 years ago. "You must not towel-dry frizzy hair. [In doing so], you're actually making it frizz," he adds.
- How Much Product: Josh recommends about a quarter-sized amount to start off with, although it all depends on the texture and amount of hair. "Start by using less," recommends Frieda. "If it feels too soft [when you're done], you’ve probably used too much," he says. "If it feels frizzy, it's probably not enough," he adds
- How to Apply: Emulsify the anti-frizz product in your hands first to ensure equal distribution. Next, slowly press and squeeze into the hair. Hint: Since serums seal the cuticle and help it to stay flat, they should be the last products to go on. Otherwise, your other products won't be able to penetrate into the hair.
- Finishing Off: Now that you're protected, you can blow-dry it (more tips on blow-drying to come), or you can let the hair dry naturally. Voilà! Frizz-free hair at last.