A plum-toned smoky eye proved to be the look of the evening at the 2010 NAACP Image Awards over the weekend. This hazy hue has just the right amount of punch to create the perfect amount of drama, but thanks to its richly pigmented finish, it also has a sophisticated feel. Pair this shade of purple shadow with a neutral or subtle berry–toned cheek and lip for a flattering style. (Just avoid choosing a plum shadow with pinkish undertones — a surefire way to make it look like you've missed out on a night or two of sleep.) And for something fun, use two purples in the mix, just like Gabrielle Union and CCH Pounder did.