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Ingredients.com Start-up

Guess How Old My Mom's Lotion Is (If You Dare)

Quick: what's the oldest beauty product you have sitting in your bathroom? Mine goes back about two years (might be time to chuck some products) but a certain mother who will remain nameless has items reaching back at least a decade. During a recent visit, I spotted a half-full container of lotion from Ingredients.com.

Remember that brand? Don't feel too bad if you don't. The online start-up had the misfortune of launching in late 1999 — right before the dot-com bubble burst. It sold its own line of lotions and shampoos, but sales weren't high enough to keep the business going. That means that Mom's lotion is probably 10 years old, which is why I gently disposed of it. (Here are guidelines for when to pitch old products.) Anyone else remember this start-up — or have something similarly ancient in their beauty stash?

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