James Franco in Gucci by Gucci Cologne Ad/Commercial

Love It or Hate It? Gucci by Gucci by James Franco

August 18, 2008

Between Brad Pitt's deal with Kiehl's and the release of James Franco's cologne commercial, it's shaping up to be a very hunky day. James is the star of the Gucci by Gucci Pour Homme ad, which features Róisín Murphy covering the old Bryan Ferry track "Slave to Love." It's not quite as weird as David Lynch's Gucci spot, but I can't help but giggle as James says "Gucci by Gucci" at the end. What's your take?

45 Comments

2 years 9 weeks

This man's intellect alone makes him panty-droppin qualified any given day, nevermind the fact that he ROCKED James Dean and before Franco came onto the scene Dean and the impossibly talented Depp were my version of Heaven's Gift to me :) Since Depp is forever taken Franco can do no wrong in my eyes....even in drag!

2 years 44 weeks

Oh my goodness -- this guy looks like my handsome son, Otto! I created a real beauty!

spicyaroma 4 years 37 weeks

The commercial's not that great, but what perfume commercials are???? But he's smokin'!!!! :love:

spicyaroma 4 years 37 weeks

The commercial's not that great, but what perfume commercials are????But he's smokin'!!!! :love:

cherimoya 4 years 38 weeks

does it matter?! he's so hot.

cherimoya 4 years 38 weeks

does it matter?! he's so hot.

miz vanessa anne 4 years 38 weeks

I just love it because James is hot and whatever he does I'm into. :D I was cracking. up. at Pineapple Express. And when he said "Gucci by Gucci". haha.

miz vanessa anne 4 years 38 weeks

I just love it because James is hot and whatever he does I'm into. :DI was cracking. up. at Pineapple Express.And when he said "Gucci by Gucci". haha.

italianblonde 4 years 38 weeks

Love it! James is so hot, and I'm glad he has a hit movie right now and this fragrance deal or whatever. He deserves more recognition but just hasn't taken the right roles I think.

tatsauce 4 years 39 weeks

hmm he looks good and all but I like him better as Saul in Pineapple Express

ModernGraceKelly 4 years 39 weeks

Love it, love him and the song. I was looking for that song last night, but apparently it's due out in October.

POPSUGAR Celebrity 4 years 39 weeks

goofy gucci but love james franco!

TheEnchantedOne 4 years 39 weeks

Not crazy about the commercial, there's so much that could have been done there, a little more effort would've been nice. It seems bereft. Erk. Crazy about about James though. He's such a hottie :D

TheEnchantedOne 4 years 39 weeks

Not crazy about the commercial, there's so much that could have been done there, a little more effort would've been nice. It seems bereft. Erk. Crazy about about James though. He's such a hottie :D

Seka21 4 years 39 weeks

Oh gawd..cringe!

Seka21 4 years 39 weeks

Oh gawd..cringe!

fancifulfabi 4 years 39 weeks

Woah, didn't mean to repeat myself there, I'm kind of an airhead :P

fancifulfabi 4 years 39 weeks

He's amazing on screen but I can't seem to take him seriously in this ad! It's like he's taking himself too seriously.

febe 4 years 39 weeks

i love james with or without gucci he is fine!

Dianna 4 years 39 weeks

Franco's commercial is beautiful! His voice, his look, his style equal unrivaled magnetism!

UrbanBohemian 4 years 39 weeks

I'll bet his 'Freaks and Geeks' buddies will ravage him for this, but he looks so good that I wonder why he hasn't done any fashion/beauty campaigns before!