Jennifer promises that her campaign will be different from the average spokesmodel's, saying, "How you look and feel is very important to how you portray something. So what I wear and how the hair and makeup is and how I move and choose to move in the campaign says a lot for the product and what we are trying to portray." Given how successful her never-ending line of fragrances has been, La Lopez is clearly a good business bet. But do you think Jennifer and L'Oreal are a good pairing?
Jennifer Lopez is leveraging her sleek hair and perfect skin to become a global brand ambassador for L'Oreal. The singer/actress/designer just inked a multiyear, multimillion dollar contract with the company to represent a number of its lines, starting with ads for EverSleek hair care products in 2011.