John Freida Launches Foam Hair Color

Would You Try Foam Hair Color?

October 11, 2010

John Frieda has plans to launch an at-home foam hair color (about $16) in several UK drugstores next month. Precision Foam Color, which is applied just like a shampoo, is meant to expand in the hair, keeping dripping to a minimum and color results more even. The kit, which is expected to be available in the States come April, will include a developer, color, foamer, gloves, and conditioner, with 20 shade options from which to choose. I'm forever spilling cream-based hair dyes all over my bathroom floor (so long, security deposit), so something I can rub into my hair, as opposed to apply section by section, is appealing to me. What about you?

Source: Thinkstock

11 Comments

sillystone 2 years 2 weeks

Just tried this. The foam turned to liquid and started running down the side of my face. Will NOT use again.

2 years 9 weeks

i always go to the salon to get my hair colored but when i saw this i decide to try it, iwill stick with my salon, even though i bought lighter like people have been saying it stil came out way to dark. very unhappy