Julia Roberts's Lancome Commercial 2010-03-09 16:00:11

What's Your Take on Julia Roberts's Lancôme Campaign?

by 12

It's been three months since Lancôme tapped Julia Roberts as its newest spokeswoman. Now, Julia's famous smile is making its debut for the beauty brand. This just-launched French television ad features Julia wearing Lancôme's forthcoming European-market mascara, Hypnôse Precious Cells. (You might want to dust off your français to understand every word.) What's your take on Julia's first Lancôme campaign?

Julia RobertsMascaraLancomeCelebrity Beauty

12 Comments

Deliciousinpink Deliciousinpink
Julia Roberts is a great ambassador for Lancome..Love the collaboration...
lizlee89 lizlee89
besides the fact that it's obviously impossible for one to get her full lashes with just mascara, this ad is lame! it's boring, unoriginal, and nothing anyone has never seen before. that being said, she was definitely a good choice - she really is such a stunning woman; her gorgeous eyes really draw me in, and her iconic smile makes me want to know more...
False lashes and out of focus - are we idiots? terrible.
shalee55 shalee55
THEY USED FALSE LASHES...GEE WIZ
1955nurse 1955nurse
Maybe the idea is that her Beauty (and LANCOME, of course) stand alone - sometimes a picture CAN be worth 1,000 words! Yea, Julia - you give us all something to aspire to - skin that glows, and a look that doesn;t scream : I'm 40 (or 50, or 60 or whatever!)
bobbis girl bobbis girl
I wish it aired here in the ol' US of A. Why doesn't it?
Wow, she looks gorgeous! I can't believe she's over 40, her face is flawless and she still has the most gorgeous smile ever!
POPSUGAR Beauty POPSUGAR Beauty
The lack of Julia-speak is probably a creative decision that also addresses a logistical issue. If she spoke in French, the commercial could be used in Francophone countries only. Without having her say anything, the film can be used in commercials all over the world. Plus, it's more mysterious... If you look at other luxury brands, they infrequently have spoken parts.
POPSUGAR Beauty POPSUGAR Beauty
The lack of Julia-speak is probably a creative decision that also addresses a logistical issue. If she spoke in French, the commercial could be used in Francophone countries only. Without having her say anything, the film can be used in commercials all over the world. Plus, it's more mysterious... If you look at other luxury brands, they infrequently have spoken parts.
sugaNspice24 sugaNspice24
i totally agree with QueenB!!
lilegwene lilegwene
Yay! She looks great, and I love Lancome. :)
QueenB75 QueenB75
even though she looks beautiful, what's the point in using such an iconic actress if she can't say a thing???
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