Justin Bieber's Someday Perfume Breaks Sales Records

Bieber Breaks Beauty Sales Records Once Again With His Someday Perfume

He shattered sales records with his Nicole by OPI nail polish line, so it's no surprise that Justin Bieber is breaking records for his first prestige fragrance launch, Someday. In fact, Someday has grossed more than $3 million in sales at Macy's in just under three weeks, which is prompting industry experts to call it the most successful celebrity scent launch ever.

"If it sustains this momentum, it will become the number-one-selling fragrance of 2011," Karen Grant of market research firm The NPD Group told WWD. And with a commercial featuring Justin in a gravity-free NASA training jet set to debut on Black Friday, one can only imagine what kinds of sales the fruity gourmand scent will net for the holiday season. Have you checked out Someday yet?

Source: WireImage
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