It's the time of year when brands reveal their new celebrity spokespeople, and Revlon just announced that it's signed Kate Hudson to be the face of Almay. It's a pairing that makes a lot of sense to me, especially since Almay has had a more eco-friendly line of products out for a couple of years now, and Kate's known for her natural, sunny California girl looks.

What do you think? Is this a good match, or do celebrity spokespeople even matter when you're buying makeup?