Kate Moss For YSL Parisienne Ad

YSL Thinks the World Needs More Parisiennes

The Fall fragrance frenzy begins in just about a month, when department stores will be stocked with new scents intended to tempt you. Fragrance makers are hoping you won't be able to resist, particularly because perfume sales were down 7 percent during the first quarter of 2009. It's in this tough market that Yves Saint Laurent.

WWD reports that the floral woody scent is aimed toward a slightly older audience than its other recent fragrance, Elle. Targeting the 30-something woman, Parisienne will launch in France next month, followed by a US rollout in October. Kate Moss will appear in both the print campaign and television commercial, which was filmed in the City of Light. Are you interested in possibly saying "oui" to a new scent, or have you scaled back your fragrance shopping?

Source: WWD
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