Kate Moss For YSL Parisienne Ad

YSL Thinks the World Needs More Parisiennes

July 10, 2009

The Fall fragrance frenzy begins in just about a month, when department stores will be stocked with new scents intended to tempt you. Fragrance makers are hoping you won't be able to resist, particularly because perfume sales were down 7 percent during the first quarter of 2009. It's in this tough market that Yves Saint Laurent.

WWD reports that the floral woody scent is aimed toward a slightly older audience than its other recent fragrance, Elle. Targeting the 30-something woman, Parisienne will launch in France next month, followed by a US rollout in October. Kate Moss will appear in both the print campaign and television commercial, which was filmed in the City of Light. Are you interested in possibly saying "oui" to a new scent, or have you scaled back your fragrance shopping?

Source: WWD

10 Comments

gaellemj 3 years 45 weeks

Kate Moss for Parisienne!Paris and Kate Moss?There are so many cute quirky smart elegant young French actress who could have endorsed this so much better.There is little chance I will wear this one, though I'm looking for a new perfume, I'm disappointed by this choice. I have never tried celebrity fragances.Chanel, Nina Ricci, Guerlain yesKate Moss, Britney or JLo no.They are hard to find in France anyways.Because real parisiennes wear Haute Couture and Cosmétique brand, not celebrity perfumes.

gaellemj 3 years 45 weeks

Kate Moss for Parisienne! Paris and Kate Moss? There are so many cute quirky smart elegant young French actress who could have endorsed this so much better. There is little chance I will wear this one, though I'm looking for a new perfume, I'm disappointed by this choice. I have never tried celebrity fragances. Chanel, Nina Ricci, Guerlain yes Kate Moss, Britney or JLo no. They are hard to find in France anyways. Because real parisiennes wear Haute Couture and Cosmétique brand, not celebrity perfumes.

poptart princess 3 years 45 weeks

yes EuroFAB, she has 2 ( Kate by Kate Moss and Velvet Hour )! and they are both - i think - really excellent, especially if you like perfumes that aren't fruity or too heavy on the musky, spicy notes, yet not too light and innocent, either.

ModernGraceKelly 3 years 45 weeks

I agree. I would have loved Marion as the face of this perfume. She's not incredibly well known though, but still Kate is not a good match. I smell every fall debut I can get my hands on, even niche. Hope this year there will be some keepers.

SalescoopSarah 3 years 45 weeks

I love to collect perfumes, but with the recent times I've found myself skimping on a few hobbies such as fragrance collecting. My latest find has been Chloe, which I love to death. I wonder what kind of scent the Parisienne would have, and if it would remind me of Paris

zuke 3 years 45 weeks

Kate Moss looks really good there.

EuroFAB 3 years 45 weeks

I never knew Kate Moss had her own fragrance. I'm in the market for a new perfume but I'm so indecisive. I can never decide on just 'one'

poptart princess 3 years 45 weeks

kate's own fragrances are sooOoOOOooo great... i wonder why she's decided to be the face for some other company? but of course i can't wait to smell it.