Kate Upton continues to prove she can do more than look smoking hot in a bikini [1]. The model has just been announced as the new face of cosmetics giant Bobbi Brown.

Brown explained to Vogue [2] that Kate was an obvious choice. "Besides being strong and confident, she is really smart. She knows exactly who she is and who her brand is," she said. "She's a real girl."

Kate has been a fan of the brand for years, saying that even her mom and sisters are Bobbi Brown devotees. "I love the Smokey Eye Mascara [3] ($28)," she said in the interview with Vogue [4].

She also loves the fact that Brown's aesthetic is more about the girl than the product. "You know, what's cool about Bobbi is that a lot of campaigns make you feel like the makeup is everything, but she really emphasizes that it's about you and your personal beauty, so it feels like a good fit." Brown also loves ladies whose names start with the letter "K." Since 2012, Katie Holmes had represented the brand [5].