Kiehl's Rare Earth Masque With Ashley Judd

Kiehl's Gets Some Help From Its Famous Friends For Earth Day

Kiehl's Rare Earth Masque With Ashley Judd

Kiehl's is known for committing to environmental causes, supporting the arts, and bringing in some of Hollywood's hottest to collaborate (hello, Brad Pitt!). In honor of Earth Day 2014, the venerable brand has teamed up with Anthony Mackie and Ashley Judd to create limited editions of the Rare Earth Deep Pore Cleansing Masque ($23), with 100 percent of net profits up to $50,000 benefitting Recycle Across America. And if the pretty labels and famous names don't grab you, then the masque itself will, with the power of fairly traded Amazonian white clay, which is known as "magic earth" for its skin-detoxifying properties. Say it with us: look good, do good.

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