L'Oreal Elnett Hairspray

Regardless of the haircare sponsor of any show during Fashion Week, stylists pack L'Oreal Elnett hairspray in their bags like contraband. Which it is: The stuff has been banned in the US since 1987 due to the use of ozone-damaging flourocarbon propellants. Until now, that is. With a few small tweaks to the delivery system, L'Oreal is releasing Elnett Satin next month exclusively through Target. Prices range from $6.99 for two ounces to $13.99 for 11 ounces, one variety of which includes a UV filter.

To see an ad for Elnett in Europe featuring Penelope Cruz, just read more