In recognition of Ovarian Cancer Awareness Month, cult beauty brand Laura Mercier is promoting the Laura Mercier Ovarian Cancer Fund for the second year in a row. The fifth-leading cause of death by cancer in American women, ovarian cancer is known as the silent killer, because symptoms often don't appear until the disease has progressed significantly. But you can make a difference.

With each purchase of the brand's Bonne Mine Healthy Glow palette ($48), Lip Glacé in Kiss of Hope ($24), or Matte Radiance Healthy Glow Baked Powder ($36), 100 percent of the profits will go directly to funding to aid in financing research and educational efforts. You can also help promote awareness of the cause by wearing teal on tomorrow, Sept. 6, aka National Wear Teal Day, or donating directly to the Laura Mercier Fund. Here's to getting the conversation started.