Love's Baby Soft Review

Love's Baby Soft: Does 15 Years Make a Difference?


On my way to the Sugar headquarters today, I stopped into my neighborhood drugstore to scope out the fragrance scene. Since I've been on this major old-school kick lately, not just any old fragrance would do. Nope, I was aiming for the perfume I bathed in back in junior high: Love's Baby Soft. The goal? To see if my adult sense of smell would recoil at the BS, or if I'd fall back in love with the nostalgic aroma.

The classic powdery smell in the dome-shaped pink bottle sure brought back memories (cue MC Hammer tunes, Guess? sweatshirts, and Keds). Launched in 1972, this feminine scent is a mix of powdery florals, along with wood and "animal scents." (I hope that means musky.)

Would I wear it again? Enh. While it was fun to take a trip down memory lane, I'm looking for something with a little more bite — something that lasts longer than an episode of The Hills and doesn't make me smell quite as girly. So, I did a little research into powdery fragrances that would be a better fit for more grown-up tastes:

I'd also feel a little dirty buying Love's Baby Soft. I think we can all agree that this advertisement turns the creepy factor up to 11.

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