Love It or Hate It? Estee Lauder's Sensuous Campaign

June 7, 2008

As previously mentioned, Estee Lauder is about to launch a new fragrance, Sensuous. Along with a travel giveaway, the fragrance has a campaign featuring Gwyneth Paltrow, Hilary Rhoda, Carolyn Murphy, and Elizabeth Hurley. In this video clip, Hilary Rhoda talks about what's sensual to her, and I like what she has to say. Do you?

18 Comments

countrychic7 4 years 42 weeks

I like the video much better than the in store ads. Notice the still image at the end of the video? I work in a retail store, and I was apalled by this image and the others posted all over the cosmetics department. Since when is it okay to show half a breast in the middle of a family shopping enviornment? Hilary, Carolyn, Elizabeth, and Gwyneth are all beautiful, strong women, but Estee made a bad judgement call here.

AKirstin 4 years 49 weeks

The concept is nice, but it's pretty damn hypocritical for anyone in the beauty industry to talk about older women being beautiful while simultaneously trying to get them to purchase crap to stop the process. But whatever. :oy:

misscoopa 4 years 49 weeks

I didn't love it or hate it either. To me, it was just so bland. She is talking about being sensuous, but there is nothing sensuous about it at all.

kahribar 4 years 49 weeks

I am def warming up to this who ad campaign!

fashion4ward 4 years 49 weeks

It's a cute idea, Hilary's GORGEOUS!

ktpotat 4 years 49 weeks

I do like the part about women getting better with age maybe a more mature women would have been better.

AmberHoney 4 years 49 weeks

Not too sensuous to me.

AmberHoney 4 years 49 weeks

Not too sensuous to me.

chiquita29 4 years 49 weeks

I liked it, and I liked what she had to say. Can't wait to see what the others say.

JaimeLeah526 4 years 49 weeks

Hillary is gorgeous but the dark lighting does nothing to show that off. She doesn't sound like she knew what she was supposed to say and she wasn't clear at all. Great idea, just not followed through properly.

0037sammie 4 years 49 weeks

Ulgh! Its rubbish and boring. There is nothing remotely "sensous" about that ad, and her voice is putting me to sleep. It just sounds like a load of waffle. I like her, just not her ad campaign.