Let it be heard: Rihanna has inked a deal with MAC Cosmetics, which includes four collections, aptly named RiRi Hearts MAC, to be rolled out over the next year.
by Maria Del Russo

Let it be heard: Rihanna has inked a deal with MAC Cosmetics, which includes four collections, aptly named RiRi Hearts MAC, to be rolled out over the next year. The news comes fresh off the success of the singer's first runway show at London Fashion Week . . . as well as on her 25th birthday. Rihanna told WWD that the unprecedented deal for both was "a no-brainer."
The first product to drop will be a lipstick dubbed RiRi Woo, which was inspired by MAC's Ruby Woo, Rihanna's favorite shade. MAC will release the shade to coincide with the Grammy winner's stint at the Barclays Center in Brooklyn on March 4 and 5, as part of her Diamonds Tour. The cosmetics giant will open a pop-up shop at the March 4 show to showcase the line. RiRi Woo will be sold at Rihanna's concerts as well as online and in conjunction with all four collections. Get the scoop on the full collaboration when you keep reading.