In response to the outcry, MAC eventually canceled the collection before it ever hit stores. Instead, in mid-August the company donated its projected global profits to organizations that help women and girls in Juarez. For Rodarte, the controversy resulted in a more private approach to fashion week, as backstage access was tightly controlled for its September runway show.
One of the year's most anticipated makeup collaborations wound up never happening. When makeup giant MAC teamed up with buzzed-about design duo Rodarte for a limited-edition color collection, beauty and fashion fiends were excited about the possibilities. That all changed when people saw descriptions of the Mexico-themed color collection, which featured product names such as Factory and Juarez — insensitive allusions, they said, to the brutal murders of hundreds of female factory workers in Ciudad Juarez.