One of the month's most anticipated fragrances is Daisy Marc Jacobs. In typical Marc style, he couldn't simply hire a model and call it a day. Instead, he's going for a more creative method of promotion in London. Harvey Nichols, the posh department store with the UK exclusive for the fragrance, is unveiling its first-ever scratch-and-sniff windows this Friday. The plan is to install fields of scented daisies in the windows and let Londoners fall in love with the scent.
In other MJ news, remember the members-only Daisy website? I must have missed it before, but there's a contest—and you can indeed win one of five Marc Jacobs handbags. Even better, there's a "secret giveaway"—just sign up and you can get a free Daisy key chain. To find out how to get an invite to this site, just read on. And to check out the ads and packaging, take a look at the gallery below!