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Marc Jacobs Gives Londoners A Reason to Go Window Shopping

One of the month's most anticipated fragrances is Daisy Marc Jacobs. In typical Marc style, he couldn't simply hire a model and call it a day. Instead, he's going for a more creative method of promotion in London. Harvey Nichols, the posh department store with the UK exclusive for the fragrance, is unveiling its first-ever scratch-and-sniff windows this Friday. The plan is to install fields of scented daisies in the windows and let Londoners fall in love with the scent.

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In other MJ news, remember the members-only Daisy website? I must have missed it before, but there's a contest—and you can indeed win one of five Marc Jacobs handbags. Even better, there's a "secret giveaway"—just sign up and you can get a free Daisy key chain. To find out how to get an invite to this site, just read on. And to check out the ads and packaging, take a look at the gallery below!

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