It's Domestic Violence Awareness Month, and to raise funds and consciousness, Mary Kay has done something pretty cool. After a nationwide search, the beauty brand selected 18 women to produce short documentaries about breaking the cycle of violence. The all-women teams created three films that were narrated by Alexa Vega, Maria Menounos, and JoAnna Garcia Swisher. Want to help raise money to further spread support and awareness? For each purchase of Mary Kay's new trio of Beauty That Counts lipsticks ($13/each), $1 will be funneled to The Mary Kay Foundation, which has already awarded $3 million in grants to women's domestic violence shelters. Or "like" the brand on Facebook this month — every new "like" this month sends a dollar to the foundation, up to $1 million. To catch the films, watch them online and support the efforts of female filmmakers.
When the economy tanks, what's a woman to do? For some, selling makeup is the next step. Direct sales of cosmetics and skin care are on the rise, with companies such as Avon and Mary Kay seeing a surge of new representatives as the recession continues. In March, Avon reached the largest number of reps in the company's history, and Mary Kay has 22% more consultants than it did at this time last year.
What's the draw? Flexible schedules and the potential income, as usual. "I could go and work at a local fast food restaurant and make $6.55 an hour," says laid-off worker Tammy Jonsson, adding that she can make up to 10 times that much through Mary Kay. Although she's found another full-time job, she continues to spend about 10 hours per week selling cosmetics. That might not be enough to earn a famous Pink Cadillac, but a much-needed income boost isn't a bad consolation prize.
Photo by Whiskeytango