by POPSUGAR Beauty 15

Some surprising news tonight: Max Factor, the 90-year-old cosmetics juggernaut, will be phased out in the United States over the next year. According to news reports, the brand will continue to be sold in other parts of the world, but its small 1.2 percent US market share means that products will disappear from shelves in early 2010. Parent company Procter & Gamble has been successful in building CoverGirl's recent sales, but the Max Factor brand hasn't grown as strongly. So if you're a Factor fan, get your shopping in before you need a plane ticket to do so. (Oh, and in case you want to take a walk down memory lane, here's a Max Factor trivia quiz.)