POPSUGAR Beauty

In This Recovering Economy, Nail Polish Beats Out Lipstick

Apr 7 2010 - 11:01am
The lipstick theory [1] states that when the economy is on the rocks, we'll see a spike in lipstick sales, as women are looking for affordable ways to treat themselves when times aren't so great. But a new study [2] released by researching firm Kline & Company has discovered that it's nail polish — not lipstick — that's having a moment.

According to this new data, while sales of cosmetics and toiletries slightly decreased by 0.8 percent last year, nail polish actually experienced double-digit growth, with a 14.3 percent increase in sales. I think it's safe to assume this is because more people are doing their own manicures and that nail polish is cheap. To see what else the study found, just keep reading.

The findings:


Source URL
http://www.bellasugar.com/beauty/Nail-Polish-Sales-Rise-2010-04-07-110100-8028121