I have dry, frizz-prone hair and have tried every "moisturizing" product out there, often with lackluster results. The one exception? Joico. I'm already a devotee of their shampoo and conditioner because it actually returns on its promise to make my hair shiny, and the brand's newest deep conditioning product, Joico Revitaluxe ($23 to $40), is no exception to the healthy, shiny hair rule.
—Liza Kaplan, Associate Producer at PopSugarTV