23 New Beauty Launches That Belong in Your Fall Makeup Kit

Have you ever tried to apply mascara to your lower lashes using your regular wand? It's a total mess. Well, how convenient that the new Maybelline The Falsies Rebel Black Mascara ($9) comes with two separate spoolies for top and bottom lashes. You'll never have to reapply your concealer due to a mascara fail again!

British model Suki Waterhouse is the face of Burberry's new eye makeup campaign and with good reason. Have you seen that girl's brows? That's why this Burberry Effortless Brow Definer ($33) is our must-have product for Fall. With a few swipes of the spoolie, we'll be up there in Cara Delevingne territory.

We've seen a lot of things, but this Marc Jacobs Beauty O!Mega Bronze ($49) is the biggest bronzer in makeup history (no exaggeration). Seriously, this palette is as big as your hand. The matte brown shade is the ideal option for Fall contouring, when you skin has lost every last remnant of Summer glow.

We've been devoted Ilia users since the natural beauty brand launched a few years ago. The lipsticks have especially become a fan favorite. Now, the team has come out with the Vivid Concealer ($30) in six shades in addition to a tinted moisturizer range.

Dipping your finger into the Dolce&Gabbana Pearl Cream Eye Color in Dahlia ($36) is like swiping a bit of mousse from your mother's dessert plate. It's that creamy! The whipped texture spreads across lids with a lightweight texture that is still buildable for a dramatic, sparkling smoky eye. From the sweets reference, you can guess we're dreaming of plum pudding for Thanksgiving.

When this bright blue eyeliner shade arrived, we definitely had to look up the word delphinium. It turns out the title pulls from a garden plant with radiant violet blooms (so we're beauty experts not floral fiends). This cerulean Aveda Petal Essence Eye Definer ($17) embodies the vibrant flower and shows up on even darker skin tones.

Don't get it twisted. The "stain" in Le Métier de Beauté Color Core Moisture Stain Lipstick ($32) doesn't mean your lips will be dried out and stuck with fading color for days. No, this is the best of longwear lipstick and moisturizing balm in one tube, but you won't need a chemical peel to get the pigment off.

There are 12 new shades of the Dior 5 Couleurs Couture Color Eye Shadow Palette ($61) launching this season. The line has entirely new packaging and a wide range of colors from rosy pinks to the deepest blacks.

We'll hold while Hello Kitty burst from the excitement . . . This Fall Sephora is launching an entire collection around the animated character (who apparently is not actually a cat). In particular, we think the An Apple a Day Lip Balm Trio Set ($20) is set to be a Sanrio lover's collectors' item.

When we think of Tom Ford Beauty, one word comes to mind: luxury. This svelte packaging encases amazing product formulas. This new Concealing Pen ($52) doesn't require a brush to apply, meaning it can live at your desk for postwork makeup touch-ups.

Recently Dolce & Gabbana launched a skin care collection to add to its fragrance, makeup, and fashion empire. The new Sheer Radiance Makeup Base ($64) is an intersection between makeup and an antiaging serum. It goes on silky smooth, dries sheer, and has SPF 30. In fact, we wear it even on days when foundation isn't necessary.

We're already addicted to the botanical skin care line from Tata Harper, and now she is breaking into all-natural makeup with the Tata Harper Volumizing Lip and Cheek Tints ($35). The offering includes pink and coral blushes as well as one highlighter. But the best part is that like Tata Harper's other products, this makeup is actually good for your skin, too!

We've been rocking Rihanna's crimson lipstick from MAC for months. And now that her second philanthropic pout hue has arrived, we're ditching the red. This MAC Viva Glam Lipstick ($16) is a frosty chocolate color that works on top of another lip color or on its own.

Inside the Aerin Beauty Weekday Palette ($70) is literally every product you need to get your work-ready face (except foundation, of course). Applying your makeup during the morning commute just got a whole lot simpler.

The Illamasqua Vintage Metallic Eye Shadow ($27) will last through every preholiday party you go to this season. The intense shimmer shades go on sheer with one swipe but can be built up for a more intense look.

The Cle de Peau Beaute Perfect Lash Mascara ($50) is a one-swipe wonder (which is exactly what we want when it comes to mascara). The thick brush gives amazing volume and length. Plus, it also comes in brown, which is ideal for your everyday application.

Pacifica Devocean Lipstick ($14) is great for sensitive skin because it's mineral-based (and all-natural). You're probably thinking that means weak color payoff, but you're wrong! The bright crimson shade called Firebird is actually our favorite date-night pick (red reads sexy, right?).

Chantecaille is celebrating a birthday the only way we know how — with new products! The three eye shadows in the 15-Year Anniversary Palette ($68) represent land, air, and sea. Proceeds for the sales will go to wildlife organizations that support endangered animals (like elephants, butterflies, and sea turtles).

Oh yeah. This Topshop Lipstick in Mercurial ($16) is like a party in a tube. Plus, the Champagne shade will also make an amazing highlighter in a pinch. Simply dab it on the top of your cheekbones and blend!

The key to matte makeup is a good finishing powder. That's why Pixi by Petra Quick Fix Powder ($20) now has a permanent place on our vanities. The colorless powder is the final step before we run out the door every morning.

Gucci is launching makeup (yes, you read that right). The iconic fashion house will release its first line of cosmetics this September. This Luxe Finishing Powder was recently used on the Spring 2015 runway in Milan, Italy, to give each model a glowing finish.

Don't adjust your computer screen. This OCC Lip Tar in Pagan ($18) is just that dark. The new Fall shades aren't all this deep, but isn't plum what this season is all about?

Brows like Cara Delevingne? Yes, please! Charlotte Tilbury's makeup line has finally crossed the pond launching in the US this Fall. The Brow Lift in Cara D ($29) has a pencil to add color, a spoolie brush to tame, and a hidden highlighter on the inside. Brilliant!