Don't hate me, but I've never understood the overwhelming popularity of Coach bags. I just can't get into logo prints, I guess. Still, I have a feeling that its new lipstick line will do very well—especially among shoppers who want a piece of the Coach brand, but can't splurge on a $600 bag.

Since I'm not a Coach junkie, I haven't tried these lipsticks ($18 each), but they're supposed to be pretty sheer and light. Because the ingredients include shea butter and almond oil, the lipsticks should also be moisturizing—a big plus in my book. Right now there are only three colors: Poppy, Rose, and Peony. And if you are a big fan of that capital-C logo, you'll be happy to know that it's subtly imprinted on each lipstick tube.