Mark, Avon's sister brand, is aimed at a younger audience — hence the choice of Lauren Conrad as the spokesmodel. Its target audience is teenagers and early twentysomethings, but after trying its new skin care line, I'm convinced this brand should have a wider appeal.

Don't look for a lot of gimmicks from this line; it's all about good basics such as cleansers, toners, and moisturizers. Everything is loaded with antioxidants, it's oil-free, and it's also fragrance-free. The scents of the products come from food-derived ingredients such as sugar maple, bilberry, pomegranate, and pumpkin seed. A great feature is the lotion packaging: you just press down on the top and the right dose of moisturizer comes out.

If you try one thing from this line, make it For Goodness Face ($15). This moisturizer features a broad-spectrum SPF 30 sunscreen (with dark chocolate and blueberry to provide antioxidants). It absorbs quickly and works well under makeup, and it has the vague scent of cocoa beans. The only drawback? I like it so much that I used up a jar within a month.