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New Product Alert: More Shades of BalmShelter Lip Gloss For Fall

Yay! One of my favorite brands of lip glosses has come out with five new amazing colors for fall 2007! The new collection of BalmShelter SPF 17 Lip Glosses ($18 each) features hues that are darker and a little bit more daring than ever before. Inspired by 1940’s glamour, they contain popular shades just like the trends we saw during Fall 2007 Fashion Week.

Once again, get a load of the two power purples in this bunch! Looks like purple lips are the really sticking around for fall. My favorite so far is "It Girl" - a purplish-mauve color that is substantial enough to wear along or over my favorite lilac or morbid aubergine colored lipstick. The glosses are paraben-free, and contain beeswax and jojoba to moisturize and protect your lips from the damaging UV rays of the sun.

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For a list and description of each of the colors and to hear what owner Marissa Shipman has to say about the delicious strawberry-banana smell, read more

Marissa Shipman, founder of theBalm, takes pride in the smell of her products. She chose a succulent strawberry-banana blended scent which leaves your lips smelling delicious! She says, “Picking a scent was the most important part. You have to love how your gloss smells since it is right under your nose, literally!”

  • Material Girl – sheer plum
  • Girl Scout – café au lait
  • It Girl – shimmering boysenberry
  • Pin-up Girl – sheer cherry red
  • Valley Girl – shimmering peach
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