by POPSUGAR Beauty 9

Yay! One of my favorite brands of lip glosses has come out with five new amazing colors for fall 2007! The new collection of BalmShelter SPF 17 Lip Glosses ($18 each) features hues that are darker and a little bit more daring than ever before. Inspired by 1940’s glamour, they contain popular shades just like the trends we saw during Fall 2007 Fashion Week.

Once again, get a load of the two power purples in this bunch! Looks like purple lips are the really sticking around for fall. My favorite so far is "It Girl" - a purplish-mauve color that is substantial enough to wear along or over my favorite lilac or morbid aubergine colored lipstick. The glosses are paraben-free, and contain beeswax and jojoba to moisturize and protect your lips from the damaging UV rays of the sun.

For a list and description of each of the colors and to hear what owner Marissa Shipman has to say about the delicious strawberry-banana smell, read more

Marissa Shipman, founder of theBalm, takes pride in the smell of her products. She chose a succulent strawberry-banana blended scent which leaves your lips smelling delicious! She says, “Picking a scent was the most important part. You have to love how your gloss smells since it is right under your nose, literally!”

• Material Girl – sheer plum
• Girl Scout – café au lait
• It Girl – shimmering boysenberry
• Pin-up Girl – sheer cherry red
• Valley Girl – shimmering peach