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New Product Alert: St. Ives Elements Protective Cleanser


When Freeze 24/7 released Ice Shield a couple of years ago, I was intrigued. The cleanser not only removes dirt and oil, it also protects skin with SPF 15. Innovative, no? My only complaint was the $48 price tag, which seemed a little high, even for a two-in-one product.

Ah, but now St. Ives has stepped in with its Elements Protective Cleanser ($7.99). The concept of this cleanser is the same: You simply wash your face as you would normally, which simultaneously "washes on" SPF 10 coverage. It's that simple, which should please those of you who prefer having as few steps as possible in your morning routine.

Although I like the lower-priced option, I'm not crazy about the relatively low SPF rating. SPF 10 is small potatoes; at the very least, you should wear SPF 15 every day, and SPF 30 is ideal. If you're serious about protecting your skin, you'll want a higher SPF. But if you're the type of person who doesn't wear sunblock every day already, this is a good way to get at least a little protection without adding another product to your skin-care regimen.

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