With little regulation in the organic beauty industry, brands have been getting away making false or exaggerated claims about their products. But all of that is about to change with the creation of OASIS, the first U.S. industry standard for certifying organic beauty products.
The OASIS standard was created by L'Oreal, Estee Lauder, and Aveda, among other cosmetics-industry giants. An OASIS certification will require the product to be 85% organic, climbing to 95% in the next few years. As of now, the standards only pertain to the product itself, but will eventually expand to include the packaging as well.
In order to avoid a conflict of interest, a product's certification will be awarded by an independent third-party consultant. Expect to see the OASIS seal showing up on some of your favorite products in about a year!
Fornarina
Neat! I like organic things for my face! Just because your skin absorbs SO MUCH! Everythign you put on it, it absorbs...
1This is an awesome idea. Ever since Bare Escentuals came out, all these other companies are claiming that they have "Mineral this, mineral that!" when the ingredients are identical to all of their non-mineral products.
2This sounds great! I keep hearing all these things about parabens and PABA - I had no idea how many of my products they were in!
I'm all over OASIS.
3It's about time!
4Awesome.
5I'm starting to become obsessed with organic and all-natural beauty products...I'm about to do an overhaul of a lot of my products. Already replaced some.
6fantastic!! i love Aveda.
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