- Fragrances with the "free from" claim: Scents with natural ingredients and no additives, alcohol, parabens, sulfates, synthetic dyes, GMOs, and/or phthalates, reign supreme. Mintel notes Pacifica Lotus Garden Solid Perfume ($9), a 100 percent vegan fragrance of citrus, cassis, herbs, lotus blossom, pink pepper, and green violet leaf, as an example.
- Antioxidants — more than just good eats: Superfruits high in antioxidants are hot in the food industry right now for their healthy benefits. That's why many manufacturers are adding these type of good-for-you ingredients to the mix, like Lavanila Laboratories Healthy Fragrance Roller Ball in Vanilla Coconut ($18), which contains goji berry and kakadu plum, both chock-full of antioxidants.
- Aromatherapy benefits: Fragrance is more than just a smell-nice addition to your beauty regimen. In fact, scents with aromatherapy claims have quadrupled from 2005 to 2008. Try L'Occitane Citrus Verbena Revitalizing Mist For Face and Body ($18), which stimulates and refreshes; Life Therapy Vacation Pulse Point Oil ($48), an aphrodisiac-like blend of white orchid, sandalwood, and coconut flakes; or if you're lacking motivation, perhaps Arbonne f.y.i. PersonalSpace Ambitious Spray Fragrance ($20) will get you back on track.