We're excited to present this story from our friends at Allure:
With a successful lipstick line under her belt, as well as collaborations with Kate Spade and J.Crew, Poppy King is reminding us why she calls herself the Lipstick Queen. This month, Boots No7 will release a collection — The Magic of Lipstick — which King created for the company. Almost a year in the making, it consists of seven lipsticks and seven matching glosses. "The texture is moisturizing, yet has traction," King explains.
King, who has been a fan of Boots No7 for years, says she discovered the brand during her travels to London. While designing the line, King went through the company's archives, drawing much of her inspiration from the 1930s. "I wanted to use the silver that was on the Boots packaging then, and the shape and styling of the number '7' reminiscent of the '30s," she said. She also hoped to capture the era's enthusiasm for lip color. "I wanted to ease women back into lipstick — the Boots' customer needs something that works, something that is elegant, and something that is low maintenance." The colors are inspired by the seven reasons why lipstick is "magical." To see those reasons and more, just keep reading.
- History: "A blue-based cherry red — it dates so far back; women have been using it for centuries."
- Power: "Sheer raspberry."
- Glamour: "Sophisticated pink."
- Seduction: "A deep wine inspired by the '20s flapper girl."
- Intrigue: "Your perfect pinky-nude."
- Confidence: "Classic honey-nude — very Brigitte Bardot."
- Allure: "Peachy-nude that's all about healthiness and vibrance."
Each tube comes housed in a dotted box, which King says is inspired by Marilyn Monroe's beauty "spot" — "imperfections make us who we are," she says. Her biggest lipstick tip? If you're wearing bright lipstick, put it on before you do your eyes, King suggests. "You won't need as much eye makeup, which is the key to making red lips look fresh."
The line is available now on shopbootsusa.com and lipsticks and glosses are $9.99 each. They will also be in select Target stores later this month.
Photo: Courtesy of Boots